2010, Anta, special steps, eight wolves brand shops, street style which includes a gradual increase in the proportion of the Board Shoes series; and street sports-related few promotional activities, but also won the favor of a lot sports companies, 361 organized with street-style "entertainment basketball" exercises; special step sponsor the particular "National Ultimate Classic, " and the like; more "starling", "steps tyrants" and other brands clearly erected "street culture movement" flag entered this "street sports equipment "in the actual field. All this is because this set of amusement and leisure street movement in a single form of exercise, is definitely China's new generation connected with young groups became favorite. Stunt bike, skateboard, avenue basketball, graffiti, hip-hop movement based upon the street outside that cities in China, it's not uncommon. "Street culture" surrounding the oceans, high precision fasteneraffecting the family, small fashion, but also affect China's every day sports shoes brand marketing to this segment antennae. "Starling" is the early promotion of one of many Board Shoes products. Back in the 90's starlings began to play any type of products closer to the particular tide, and in '07 played "Board Shoes family" slogan, first to step with establishing the Board Shoes from the fashion market position in such a segment. At present, the particular starlings campaign launched denim, in to the street element, high strength fastenerselection of denim materials, fashion and meet the particular tide by playing the actual unique design of friends and family psychology. In addition, with their early promotion of seashore sandals, now has formed a new starling shoes and accessories complete your handmade jewelry system, fully meet the tide of consumer demand to play a family. Has been focused on the trend of improvement of young starlings, using a unique design concept, in to the fashion element, to create the modern young people are attached to "Tide play equipment. " Inside the starling family of items in Japan and Korea will be fully reflected wave, the leading product --- Panel Shoes, sandals and jeans along with other sports loved by the younger generation. By sponsoring extreme physical activities games, hand in side "Super Girl", is a myna growing influence in a major way to brand and also joint fashion magazines, internet media brand. Starlings and Hunan Televesion's "Super Girl" shows to turn into a "2009 Super Girl strategic partner network", by which well-known to promote this spread of popular Series, coupled with "fast women" formidable appeal, starlings were the concern of users everywhere in the country, the trend has also been a number of men and women of most ages. As "Happy Girls" market and starling brands target customers are highly match, therefore the "Super Girl" This kind of powerful combination greatly enhance the brand.